ماهنامه تخصصی افق

Here are Porter's main points:

What Newspaper Leaders Must Start Doing Today

• Start pointing ahead
• Start talking More
• Start listening even more
• Start being less impatient
• Start being more persistent
• Start crying wolf - and meaning it (make sure that your newsroom knows that change is mandatory)

What Newspaper Leaders Must Stop Doing Today

•  Stop the bullplop about time - "Lack of time? Sorry, that's a proxy for lack of will"

• Stop using the First Amendment as an anchor - "It is the principles of journalism that are important, not the form in which they are practiced."
• Stop singing the pay your dues blues - The average age of a newsroom employee is 41; newsrooms need more young people.
• Stop thinking that listening to readers dumbs down the paper - the paper is published for readers, thus it must be presented the way that they desire
  
• Stop pretending that the "newspaper" is about paper - move newsroom operations online
  
• Stop using old blueprints for new resources - "Change produces anxiety, but it is the role of leadership to guide employees through uncertainty and toward success."
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